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Why Airtable works for Marketing teams

Deliverables, campaign milestones, digital asset management: in Airtable, they all move in sync. So everyone—from execs to Content to Creative—has the info needed to multiply their impact.

Redefine marketing strategy and planning

Connect work at every level and amplify impact when you centralize ideas, requests, and plans in Airtable.

Bring together project briefs, intake requests and more to make planning more efficient.

Link actions to goals and streamline reporting to see how work connects at every level.

Simplify cross-team prioritization by unifying budgets, capacity, and potential impact.

Drive airtight timelines and production

Go beyond work management to manage deliverables, handoffs, and production at scale.

Visually track the creation, goals, and status of cross-channel campaigns in real time.

Get a unified view of what needs to be delivered, when it’s launching, and who owns tasks at every stage.

Send approval requests in Airtable. You’ll see status, request volume, and other insights too.

Maximize ROI from shared marketing investments

Work more efficiently when you create shared repositories of vendors, assets, inventory, and more.

Organize and share assets across teams with a flexible, adaptable content and asset library.

Visualize how vendors, assets, and more, are being used across teams and channels.

Easily centralize assets across different sources and automate publishing across promotional platforms like social media, CMS, and more.

Connect marketing work with impact

Drive strategy with insights, not instinct. Eliminate guesswork from data and connect cross-team work.

Integrations and charting help connect operational data and performance metrics, driving more strategic decisions.

Pinpoint hotspots so teams can deliver on time and on budget.

Create customized dashboards highlighting performance across teams and channels.

Now in beta

Transform every workflow with the power of AI

Whether you’re writing creative briefs, summarizing meetings, or tagging content, the power of AI will transform your teams’ ability to drive results.

Results you can count on

85 hrs

saved weekly at West Elm


faster content production at Equinox


content tools consolidated at BET

More resources for marketing teams


Marketing trends report

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Rewriting the future with no-code at Panavision

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How leading marketing teams use Airtable

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Get started maximizing your marketing team's impact